4. Paid Advertising & Performance Marketing

• Search & Display Advertising:

  • Google Ads targeting keywords around DeFi tools, AI trading, and portfolio management.

  • YouTube ads focused on high-conversion content for crypto-savvy users.

• Social Media Advertising:

  • Campaigns across Twitter, Instagram, Facebook, and TikTok to create awareness among both Gen Z and Millennial investors.

• Crypto-Native Advertising:

  • Sponsored content and banner placements on CoinMarketCap, CoinGecko, DeFi Pulse, and other high-traffic crypto news platforms.