V. Measurement & Analytics

We track key metrics to optimize our strategies:

• User Acquisition KPIs:

  • CAC (Customer Acquisition Cost), Conversion Rate, Activation Rate, and LTV (Lifetime Value).

• Engagement Metrics:

  • Session time, feature usage, daily/weekly active users (DAU/WAU).

• Content & Ad Performance:

  • CTR (Click-Through Rate), VTR (View-Through Rate), CPC (Cost-Per-Click), and ROI (Return on Investment).

• Community Health:

  • Sentiment analysis, referral velocity, and retention funnel performance.