Blazpay
  • Blazpay Intro
    • Welcome to Blazpay: Revolutionizing Your Crypto-Financial Experience
    • The Blazpay Vision
      • Core Pillars
      • Ecosystem
    • Why Blazpay? Simplifying Crypto Complexity
  • FEATURES
    • Core Platform Features
      • AI-Powered Trading & Swaps
      • Rewards Dashboard
      • Payments Suite
      • Decentralized Finance (DeFi) Integration
      • Asset Management
      • User Experience, NFT & Engagement
    • Multi-Platform Support
      • Web App: The Command Center for DeFi
      • Loyalty Program Dashboard: Gamified Growth Engine
      • Mobile App (The Super App): DeFi On-the-Go
      • Web Extension: Blaz-AI Wallet at Your Fingertips
    • Features Summary Table
  • TECH
    • Technology and Architecture Overview
    • Core Technological Foundations & Strategic Approach
    • Technology Stack & Architecture
      • BlazAl Technology
      • DeFi Product Technology
      • Rewards Dashboard Technology
    • ⁤Security and Compliance in Blazpay
      • Uncompromising Security Architecture
      • Rigorous Compliance and User Protection
  • Marketing
    • Blazpay AI-Powered Marketing & User Acquisition Strategy
    • I. Unique Value Propositions
    • II. Core Marketing Strategies
      • 1. Content Marketing & Thought Leadership
      • 2. Community-Driven Growth
      • 3. Influencer Marketing & KOL Collaborations
      • 4. Paid Advertising & Performance Marketing
      • 5. Strategic Partnerships & Protocol Integrations
    • III. Go-to-Market Strategy
      • 1. Pre-Launch Phase
      • 2. Launch Phase
      • 3. Post-Launch Expansion
    • IV. Retention, Loyalty & User Experience
      • 1. Gamification Mechanics
      • 2. Loyalty & Incentive Systems
    • V. Measurement & Analytics
  • ABOUT US
    • Team
    • Tokenomics
    • Roadmap
    • Target Users
  • Conclusion
    • Conclusion and Future Outlook
    • Summary
    • Future Outlook
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  1. Marketing

V. Measurement & Analytics

We track key metrics to optimize our strategies:

  • User Acquisition KPIs:

    • CAC (Customer Acquisition Cost), Conversion Rate, Activation Rate, and LTV (Lifetime Value).

  • Engagement Metrics:

    • Session time, feature usage, daily/weekly active users (DAU/WAU).

  • Content & Ad Performance:

    • CTR (Click-Through Rate), VTR (View-Through Rate), CPC (Cost-Per-Click), and ROI (Return on Investment).

  • Community Health:

    • Sentiment analysis, referral velocity, and retention funnel performance.

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